Sponsored by Ministry of Education and Japan's Dentsu Co. Ltd. and undertaken by the China Scholarship Council and NENU, "Fund Project for Training Dentsu Advertising Personnel―the 2nd Seminar on Training Chinese Advertising Personnel" was held by NENU from August 1st to 3rd.
"Fund Project for Training Dentsu Advertising Personnel under the Ministry of Education P.R.C" is another cooperative project on the basis of the former cooperation between the Ministry of Education and Dentsu Co. Ltd. since 2005. 287 advertising experts and teachers from 149 Chinese universities and some experts and scholars from Japan attended the seminar. During the three days, members of the seminar gave lectures on issues such as the Chinese advertising education, Chinese advertising market, and advertising concepts.
Liu Baoli, Deputy Director-General of the International Development of the Ministry of Education, Yang Yuxin, Deputy Secretary-General of the China Scholarship Council, and Vice President Zhang Shaojie attended the opening ceremony.
(From News Centre, translated by Yue Jiyang, revised by Hou Dan)
